As Seen In
As Seen In
Helping Business
Leaders Optimize
Their Systems and
Turnover Proof Their Teams
IN ORDER TO SCALE
Systems
First
Team Service
Next
Customer Service
Third
Sales
Last
Meet Founder + CEO of Structured to Scale
Let’s get to know one another…
I'm Colleen Carswell, a seasoned business strategist, integrator and speaker with over 17 years in hospitality and corporate sales. As a fractional chief operating officer, I've collaborated with diverse organizations, from marketing agencies to tech startups to health coaches. Together we've optimized funnels and workflows, created marketing campaigns, migrated systems, documented processes, and launched challenges, courses and books.
My mission remains consistent across industries: to optimize systems, enhance team + customer service quality, and elevate sales strategies for increased profitability, productivity and impact.
Maximize profits, productivity and impact!
Ready for some real talk? Revenue is cool and all, but it means nothing if you've got super stealthy profit eaters like inefficient systems, complicated workflows, or high employee turnover running wild behind the scenes. At Structured to Scale, we advocate for systems before sales and team service before customer service. When you work in order - Systems, Service, then Sales - your profitability soars, return on investment (time, money and energy!) hit new heights, and that fire of passion and purpose reignites like never before.
Is Tech and Backend System Chaos Keeping You Playing Small?
Turning Your Overwhelming Operations into Effortless Efficiency Isn't an Impossibility – We Help Make It Your Reality!
Reclaim Your Time and Energy
You didn't start your business to create another job. It's time to let go of the chaotic backend systems, processes, and workflows that drain you. By focusing on what aligns with your skills and expertise, you can build the impactful, thriving business you envisioned from the start. Enjoy the freedom to create, innovate, and make a difference, while your business runs smoothly in the background.
Ready to have more time and energy?
Boost Team Morale for Ultimate Success
When you pour into your team, everyone wins. By fostering a positive work environment and implementing effective operations, processes, and systems, your team becomes more productive, happier, and more engaged. This leads to exceptional performance, better customer experiences, and a thriving business where everyone benefits.
Ready to make exceptional customer service a natural outcome of stellar team service?
Prevent Turnover to Protect Profits
Did you know the loss of just one employee can cost your company up to ten times their salary? You don’t want to spend time, money, and energy hiring someone only for them to leave. By optimizing your systems and creating a supportive environment, you can reduce turnover, protect your profit margins, and build a sustainable business that can scale with ease.
Ready to create a supportive environment that retains top talent?
Create a Legacy, Wealth, and Impact
Creating a thriving business isn't just about immediate success; it's about building a lasting legacy. By ensuring your operations are streamlined and efficient, you can focus on growing your wealth and securing a prosperous future. Enjoy the benefits of generational wealth, from financial security to investing in future opportunities and making a lasting impact on your community.
Ready to cultivate a legacy that benefits future generations?
Client Testimonials
Some love words from clients
Thanks to Colleen's expertise, we have experienced a significant increase in referrals and bookings. Colleen's passion and dedication have made such a difference in our business.
~ Terry M.
Thank you infinitely. I truly appreciate you!!! Working alongside you is such a blessing. I'm at [an event] and have given your number [to] everyone feeling challenged to setup their tech stuff and funnels.
~ Crystal C.
Colleen has a solution based mentality and stays current on all things tech related. [She]'s always teaching us new platforms and systems to help us run more efficiently.
~ Kristen H.
Structured to Scale
How We Work
Our mission at Structured to Scale is to transform your business from feeling chaotic and overwhelming to being streamlined and efficient, one where you truly maximize your energy, time, and profit margins with ease. This is a multi-month partnership where we work together to optimize your systems, processes, and workflows, allowing you to focus on what you love and build a business that scales effortlessly. We take on a limited number of clients to ensure you receive the personalized attention and support needed to achieve your vision.
$5K Per Month
Minimum 3 Month Commitment
We're Accepting New Clients for December 2024
Comprehensive System Integration and Migration
Activate your business potential by implementing seamless, integrated systems that streamline operations and maximize profitability. We handle the migration and integration of your tech stack, ensuring everything works together smoothly.
Meet You Where You Are
Whether you use Slack, Asana, Google Drive, or another platform, we adapt to your existing systems. We take on the learning curve so you don’t have to, ensuring that our collaboration fits seamlessly into your workflow.
Funnels, Flows, and Automations
Create efficient sales funnels, customer journeys, and automation processes that convert leads into loyal customers. Our tailored strategies ensure that your marketing and sales efforts are optimized for maximum impact.
Standard Operating Procedures
Document and implement clear, efficient SOPs that streamline your business operations. With well-defined processes, your team can work more effectively, reducing errors and increasing productivity.
Part of Your Team
We embed ourselves in your business, working as an extension of your team. Our collaborative approach ensures that we understand your unique needs and provide the support necessary for your success.
Additional Resources & FAQs
Join the Time Freedom Challenge
Reclaim control of your schedule, prioritize your passions, and create more time for what truly matters in just 15 minutes a day. Join the 10-day email challenge and instantly create 260+ hours a year!
Check Out Upcoming Workshops & Events
Elevate your next event with dynamic insights on scaling your business for maximum productivity, profitability and impact.
Who do you work with? Am I a right fit?
We work with high-achieving business owners making 6+ figures who are looking to scale to 7 figures. Our clients often feel overwhelmed by backend systems, processes, and tech—whether due to lack of time, know-how, or both—and seek a consultant who truly understands their needs. They appreciate working with someone who aligns with their goals, work style, and preferences, providing a supportive, energetic, and engaging experience. If this sounds like you, then you're 100% a good fit! Go ahead and book a call below.
Why should I choose your service over hiring in-house?
With us, you’re getting a VP-level strategist and a seasoned technology manager. Building an equivalent in-house team would cost 2-3 times as much, not to mention the time and overhead involved in recruitment and onboarding. Our proven track record of success ensures that your business will scale efficiently and sustainably.
Why work with a fractional chief operating officer (COO)?
A fractional COO, or chief operating officer, provides expert operational leadership and strategic guidance, offering a high level of trust and proven experience to drive efficiency, manage growth, and solve complex challenges, by delivering tailored solutions and a strategic vision that can significantly impact your business’s long-term success.
What types of projects have you worked on?
We've successfully led and managed a diverse portfolio of projects to help scale businesses, including:
Digital Product Launches
* Book launches and marketing campaigns
* Challenge and mastermind programs
* Online course and membership site development
Digital Infrastructure
* Website development and optimization
* Marketing automation workflows
* Payment systems and contract management
Business Operations
* Standard operating procedure (SOP) development
* Team management and coordination
* Project management systems
Marketing System
* Email marketing sequences and funnels
* Partnership program development
* Affiliate program management
Do you work on smaller, on-off projcts?
Yes! While we primarily focus on comprehensive operational support, we welcome smaller strategic projects when our client schedule permits. Whether you need help streamlining a specific process or implementing a new system, we're happy to discuss how we can help.
What are the payment terms?
Payment terms are typically structured as a monthly retainer, with a minimum commitment of 3 months. Detailed terms and conditions will be discussed during the initial consultation.
How personalized is your approach?
Our approach is highly personalized. We take the time to understand your unique business needs, goals, and challenges to provide tailored solutions that meet you where you are and take you where you want to go.
What kind of results can I expect?
You can expect streamlined operations, improved efficiency, reduced stress from backend systems, and a clear path to scaling your business. We aim to help you reclaim your time and energy while significantly enhancing your business’s profitability and impact.
How do you measure success?
Success is measured through a combination of key performance indicators (KPIs) tailored to your business. These may include improved efficiency, increased revenue, higher client satisfaction, and reduced employee turnover.
What is the onboarding process like?
The onboarding process begins with an initial consultation to understand your needs. If we determine it's a good fit, we send an agreement for signature. Once signed, we conduct a kick-off call to go over all the project details, goals, and collect important information. We maintain regular check-ins to ensure progress and address any challenges.
Office
125 S Lexington Ave
Suite 101A, PMB 33
Asheville, NC 28801
