As Seen In
As Seen In
Helping Business
Leaders Optimize
Their Systems and
Turnover Proof Their Teams
IN ORDER TO SCALE
Systems
First
Team Service
Next
Customer Service
Third
Sales
Last
Meet Founder + CEO of Structured to Scale
Let’s get to know one another…
I'm Colleen Carswell, a seasoned business strategist, integrator, and speaker with over 17 years in hospitality and corporate sales.
As a fractional chief operating officer and systems expert, I've collaborated with diverse organizations, from marketing agencies to tech startups to health coaches. Together we've transformed chaotic backends into streamlined operations through optimized workflows, strategic tech solutions, and scalable systems. My expertise spans from comprehensive operational overhauls to targeted tech guidance, helping businesses launch everything from marketing campaigns to memberships, courses, and books.
My mission remains consistent across industries: to create sustainable, scalable operations that free business owners to focus on what they love while increasing profitability, productivity, and impact.
Maximize profits, productivity and impact!
Ready for some real talk? Revenue is cool and all, but it means nothing if you've got super stealthy profit eaters like inefficient systems, complicated workflows, or high employee turnover running wild behind the scenes. At Structured to Scale, we advocate for systems before sales and team service before customer service. When you work in order - Systems, Service, then Sales - your profitability soars, return on investment (time, money and energy!) hit new heights, and that fire of passion and purpose reignites like never before.
Structured to Scale
What Our Clients Are Saying
Thanks to Colleen's expertise, we have experienced a significant increase in referrals and bookings. Colleen's passion and dedication have made such a difference in our business.
~ Terry M.
Thank you infinitely. I truly appreciate you!!! Working alongside you is such a blessing. I'm at [an event] and have given your number [to] everyone feeling challenged to setup their tech stuff and funnels.
~ Crystal C.
Colleen has a solution based mentality and stays current on all things tech related. [She]'s always teaching us new platforms and systems to help us run more efficiently.
~ Kristen H.
Office
125 S Lexington Ave
Suite 101A, PMB 33
Asheville, NC 28801
